Jivanjor is a premium adhesive brand and the second-largest in India, with a strong presence across home decor, woodworking, and industrial applications. The project focused on creative strategy and project management to strengthen the brand's social media presence. The work involved shaping content direction, aligning storytelling with the brand's core message-"Jod Pakka Hai"-and managing cross-functional execution to ensure consistent communication and sustained digital engagement.
Copywriting : Himanshi Batra Client Pitch