Soulbites is a wellness-first dry fruit brand rooted in tradition, care, and soulful nourishment. Built from the ground up, the project focused on creative strategy, branding, and project management. The work involved shaping the brand foundation, defining positioning rooted in wellness and tradition, and managing end-to-end execution across identity, packaging, and digital touchpoints to deliver a cohesive, purpose-led brand experience.
Copywriting : Himanshi Batra
