YALL

Art Direction, Creative Strategy and Product Development

Brief: YALL is a dating app inspired by GetThursday. The client needed the logo and app design to feel different from competitors. We experimented with colors that seemed more gender neutral. The app is all inclusive and promises likeminded companionship rather than a romantic relationship. Therefore, the use of Yellow.

While the needed full fledged execution of the app, they also needed assistance in strategizing a new feature for the app. The solution - Discover Dating, a feature where you find feasible date suggestions/events/to-do/cafes to book for you and your matches. It functions on the matches’ personal preferences such as reading-foodie.

Execution: Logo design: Self and Salman Saifi | App Design: Self and Sahil Saifi | App development: Rayseeds | Animation: Kundan | Copywriting: Parul Rawat