Anita Dongre is an independent fashion house situated in India. Specializing in bridal couture, this high-end fashion brand believes in empowering women through their clothes and providing jobs in rural India. Their sustainable approach to producing clothes, not only gives back to the society but also leaves a consumer feeling strong with a high sense of self.
Although the brand focuses on the western region of India, I aimed to popularize Punjabi Phulkari through my own photography and branding.
