Desi | Made in India
Strategy and Concept | Anya Law
Branding | Priyanshi Singhal
Desi haircare is organically sourced, and made using simple key ingredients and naturally occurring properties, that are offered on a subscription basis that allow the customer to personalize their needs and skin or hair concerns. For instance, the consumer will be able to fill out a skincare survey that allows the brand to identify the most appropriate ingredients to tackle specific skincare needs. The subscription box features the personalized face mask(s) with a customized calendar that informs the consumer of a weekly scheduling of the products. Furthermore, customers can upload pictures of their skin since using the products prescribed and track their progress, and are also provided with a recommended dietary suggestions to supplement their journey to skin-health. Thus, Desi Skincare aims to provide personalized solutions to skin concerns with a holistic approach to wellness and health, while supporting sustainable practices and overall societal betterment.
