A small and simple handmade campaign curated for Guo Pei.
Culture In Design.
Culture In Design.
Designing a Brand Identity for GUO PEI and her new Fragrance launch.
A small and simple handmade campaign curated for Guo Pei.
The logo is inspired by the designer’s use of phoenix in a lot of her embroidery and sequence work.
The invitation to her fragrance launch is constructed around the designs and patterns used in one of her dresses.
It is printed on a shiny and metallic card stock paper with the text foiled in black.
The envelope is handmade whilst the frame is designed using one her elegant curves and die-cut.
An exhibit poster for Guo Pei’s collection showcase at SCAD. Inspired from a photoshoot of her collection.
© 2018 by Priyanshi Singhal